The Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka has unveiled the 2025 “Light Up Lagos” Festive Illumination.
The initiative, sponsored by Nigerian Breweries Plc, aims to enhance the state’s beauty and stimulate tourism during the Yuletide season.
The unveiling ceremony took place at the Chief Obafemi Awolowo Monument on Obafemi Awolowo Way, Ikeja.
READ ALSO: Lagos not for ‘political apprentices’, APC tells ADC
The commissioner, represented by Olajumoke James, a Deputy Director in the Ministry, commended Nigerian Breweries for championing a project that combines “aesthetics, culture, community bonding, and economic value.”
In her address, the commissioner described the Light Up Lagos initiative as a significant contribution to the creative and tourism landscape of Lagos State, noting that it aligns with the government’s T.H.E.M.E.S Plus Agenda.
The project is intended to promote tourism, enhance social cohesion, and position Lagos as a global centre for culture, entertainment, and innovation.
Benson-Awoyinka said the illumination of the Chief Obafemi Awolowo Monument and the entire Obafemi Awolowo Way is not only visually appealing but also symbolises unity, shared joy, and the vibrant spirit of the Lagos community.
The project incorporates community engagement activities such as live performances, creative showcases, and youth-centred artistic expressions.
The commissioner expressed delight that these activities would stimulate local commerce, provide safe entertainment for families, and deepen cultural appreciation across the state.
The flagship brand sponsoring this year’s activation is Maltina.
The commissioner applauded the brand and Nigerian Breweries Plc for demonstrating “exemplary corporate social responsibility” and stressed the importance of sustained public–private collaborations in expanding the state’s tourism economy.
READ ALSO: NDLEA boss Marwa reveals military bid to block Tinubu’s Lagos governorship rise
Reiterating the government’s commitment, the commissioner stated that Lagos will continue to intentionally create experiences that attract visitors, encourage investment, and reinforce its standing as a world-class destination.
Residents were urged to enjoy the festive celebrations responsibly and participate fully in the season’s activities.
