Alix Earle Says Her TikTok Explosion Started With Manifesting

Alix Earle believes in the power of manifestation!

The content creator recently revealed that she manifested getting millions of followers on TikTok. Currently, she has over 8.5 million followers on the social media platform. In a video posted recently, Earle, 25, recalled writing down an ambiguous goal for her TikTok account — one that she has surpassed today.

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Earle showed an old journal by Anastazia Dupee, where she wrote down her goals as an influencer. Showing the book, which she said had been “through the wringer,” the creator revealed she’s the “biggest believer” in the power of manifestation.

“You might be able to tell that I’ve had this journal for a while. It’s been through the wringer, but when it comes to your life and your goals and manifesting, I am like the biggest believer in you have to like speak things into existence,” Earle said. “I first got this in, I think right before my senior year of college and my first journal entry. Hello. Scripture. Okay. August 19th, 2022 in my kitchen. And I was like, you know what? I’m just going to like write something crazy.”

Initially, she wanted 500,000 followers on TikTok within a few months of writing her goal.

“And I said, um, I’m going to have 500k on TikTok by January. And at the time I think I had like around a hundred thousand followers. I was making videos for like three years I was obsessed with just getting online and like posting my life, making videos, editing them. I just really, really loved it,” Earle recalled. “And I remember writing that and I was like, ‘Oh, should I even write like 500?’ I was like, ‘That’s crazy.’ But I was like, ‘You know what? Whatever.’”

Getting More Than What She Asked For

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Earle remembered having so much more than what she manifested for. While she only wanted 500,000 thousand followers, she got about “four million” instead, describing the situation as “nuts.”

“By that time in January, I had, was like, four million followers. So nuts,” she said. “In my biggest dreams, hopes and goals, I never even thought I would reach 500,000, which the followers isn’t the point of this. The point is I am such a big believer in manifesting. Not only will I like say, certain things like that, but then I write goals down, and when I go back, I would just like reach for the stars.”

Alix Earle Explains Why She Likes Writing Down Her Goals

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Earle went on to explain that by writing her goals, she can track her progress better, and see how far she’s come. However, she also likes to “speak” about things as if “they’re a fact.”

“I’m like, you know what, I’m just gonna like, put this down, say it, and I also always speak. Like you have to speak with an attitude of like something is happening. So I used to do this, and I still do,” the TikTok star explained. “I like [to] say things as if they’re a fact but they have not happened yet. The reason I like writing things down, and I do this like every like six months, is because then I will go back and see, even if it’s from like years and years ago, I wrote something down crazy, and you’re able to just like sort of track your progress because we’re so, I think just… It’s human nature to like get so caught up in like wanting to keep going, wanting to keep doing better. And you forget like the little things you’ve accomplished along the way.”

Earle said that going back and reading through her goals is her “favorite thing in the world,” adding, “The gratitude part of this is really, really important as well. Just like stop for a second. Remember the things that you have being like friends, family, support system, a roof over your head. At the end of the day, those are the things in life that really matter.”

‘Mindset Can Change Everything’

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Later in the video, Earle talked about how a person’s “mindset” can change things, even turning negative thoughts into something positive.

“Maybe I sound crazy, but I’m just a really big believer in your mindset can change everything. Even… Just like you go into something with a negative attitude, like negative things are gonna happen or you’re only gonna pay attention to the negative things that are going on,” she said. “And of course I’m not the most like positive chipper person 24/7, but if I ever do catch myself in a rut or something where I’m like, oh my God, like I’m being cranky and negative right now for no reason. And you just start saying out loud and you’re just like, ‘I’m happy,’ ‘I’m lucky,’ and I just feel like things start to fall into place.”

Alix Earle On Being ‘Delusionally Optimistic’

Earle also shared why she believes being “delusionally optimistic” can be a “beautiful thing.”

“I think being delusionally optimistic is a beautiful thing. I really, really believe in speaking things into the universe. Even if it’s just a mentality, you know? Like, I just think it’s a better way to go,” she said. “About life, and in that mindset, and being optimistic, even if you sound delusional, and whatever it is that you want to do, or want to accomplish, nothing’s gonna happen if you don’t take the first step… I’m also a really big believer in that everything happens for a reason.”

Earle rose to fame on TikTok in 2022 with her “Get Ready With Me” (GRWM) videos. At the time, she was in her senior year at the University of Miami. Apart from makeup and fashion, her content contained storytelling about her college life, family, relationships, and acne problems, which many viewers found relatable and intriguing.