In the wake of the devastating Afriland Towers fire that claimed several lives, the United Bank for Africa (UBA) now finds itself under heavy criticism, not just for the tragedy within its community, but for its insensitive handling of communication in the immediate aftermath.
UBA’s initial statement, hastily released by its communications department, has been described by many as tone-deaf, detached, and lacking the gravity the situation demanded. The Group Chairman, Tony Elumelu, openly admitted that the release was made “in haste” and failed to reflect the true depth of sorrow within the organization.
KeepLoss reports that for a bank of UBA’s standing, such a communications blunder is both shocking and embarrassing. At a time when empathy and sensitivity were most needed, the department responsible for shaping the bank’s public voice fumbled with a statement that came across as routine corporate damage control rather than heartfelt condolence.
Observers argue that this gaffe exposes a worrying disconnect between UBA’s leadership and its communications handlers, raising questions about competence, preparedness, and internal crisis management. In moments of tragedy, words matter. And UBA’s communications team, by rushing to issue an ill-considered response, only deepened public distrust.
The Afriland Towers fire is a tragedy that will be remembered for its heavy toll. Sadly, UBA’s mishandled messaging has turned what should have been a moment of unity and compassion into yet another corporate misstep.
Back Story
On Tuesday, September 16, 2025, Lagos was thrown into mourning following a deadly fire outbreak at the iconic Afriland Towers. The blaze, which reportedly began on the upper floors of the commercial complex, spread rapidly through parts of the building, trapping occupants and causing widespread panic in the busy central district.
By the time emergency responders managed to bring the flames under control, several lives had already been lost and many others injured. The victims included workers from different businesses operating in the tower, ranging from banks to private firms and service providers.
Among the organisations affected was the United Capital, a financial and investment services firm occupying the 3rd and 4th floors of the tower. Other corporate tenants, including the Federal Inland Revenue Service (FIRS), also counted losses, with employees who were either injured or killed, and property worth millions of naira destroyed.
For families, colleagues, and friends of the deceased, the tragedy struck deeply. Afriland Towers, once seen as a proud symbol of modern commerce in Lagos, was transformed overnight into a site of devastation and grief.
In the wake of the incident, tributes have continued to pour in from the business community, civil society, and government officials. Many organisations suspended operations temporarily to honor those who passed away, while efforts are ongoing to support survivors and the families of the victims.
KeepLoss reports that Afriland Towers is owned by Heirs Holdings, an African investment company founded by Tony O. Elumelu. The company is known for developing high-quality commercial and residential properties, and Afriland Towers is an example of their high-quality commercial property developments.
